Public Relations
Public Relations
Below are some of my mock campaigns and analyses.
All work shown here is part of my coursework at the University of Southern California.
For this project, we were asked to work as an in-house team for a company to design a persuasive PR/advertising campaign. My team chose Graze, a British snack brand that previously launched in the U.S. and is preparing to relaunch.
Get ready for Graze’s great comeback.
For this project, we were asked to propose a crisis response plan for a fictional clothing brand, Élan Apparel, in response to greenwashing and safety allegations.
This is a competitor analysis completed as part of the preparation for the campaign above. I analyzed Élan Apparel’s competitors to understand how similar brands are working to help the planet.
One universal truth in PR: research matters.
For this project, we were asked to identify a problem in society, conduct research, and present a strategy to address it.
My group chose a big topic: organ donation.